Audacious Founder Dominique Gonzales of Root Elixirs on Bootstrapping a Beverage Company From the Ground Up!
Dominique Gonzales started Root Elixirs, a sparkling cocktail mixer company, 6 years ago out of her home town in California. How awesome it was to get to know her and hear about her journey as an entrepreneur!
In this episode we cover:
- What's it takes to bootstrap a beverage company
- Why she decided not to seek out funding in the beginning
- The importance of taking vacations and having time for reflection as a leader
- How she started this company without having most of the answers
- Rejection and the necessity of developing thick skin
-How her "bossiness" has changed from a negative personality trait into something that's allowed her to build an incredible business!
and so much more!
Dominique is so inspiring and I cannot wait to see where she takes Root!
Find more about Dominique and Root Elixirs here:
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