Ego Death, Reinvention & Becoming the Real You with Kelly Poole Part 1 (Ep 107)
Ever felt like your whole identity was tied to your body, your productivity, or your Instagram persona? In this episode of The Audacious Founder Podcast, Melissa sits down with Kelly Poole—founder of Form Coaching and former “Kelly K Fit”—for a raw, hilarious, and deeply honest conversation about ego deaths, reinvention, and building a business from real self-worth, not validation.
Kelly shares how she went from being praised only for her physique to realizing she was stuck in a persona she’d outgrown. She talks about quitting jobs fast, becoming an assistant coach, launching her own business in 48 hours, and hitting her first 10K month simply by showing up authentically online.
They unpack the tension so many women feel: wanting to be hot and brilliant, sensual and grounded, ambitious and soft. Kelly also reveals why sharing your messy moments is freeing—and how self-acceptance makes you untouchable.
If you’ve ever worried about being “too much,” “not enough,” or losing yourself while building a brand, this episode will hit home in the best way.
Connect with Kelly Poole:
- Kelly's podcast: The Greatest Project Podcast
- Kelly's Instagram: @kellykpoole
- Her business website: Forme Coaching
- She offers free resources, including a guide for finding calories and macros.
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